The market leaders in the fast food industry, McDonalds, Burger King, KFC and Subway are some of the most popular restaurant chains in Germany.
The number of restaurants, the length of their existence and the billions in turnover are the result of many years of experience.
Restaurants at well frequented locations mean they reach a large number of customers. But many potential customers are not reached. They live and work in quarters or regions in which a full-day operation (weekend operation) is not profitable. Leaving potential sales unexploited.
The „mobile fast food restaurant“ solves this problem. Customers do not visit the restaurant. The restaurant visits the customers.
The mobile fast food restaurant is designed for a clientele that a restaurant in fixed premises would not reach.
The appearance of the vehicles corresponds to that of the CI of the operator. The vehicles are recognised as the brand and valued as such. This brings new economic options to purchasers or licensees of the patent.